We want to hear your views on our draft Strategic Plan for 2025-2030.
We work to promote and facilitate the use of the Welsh language. By doing so we are contributing to realising our vision of a Wales where people can live their life in Welsh.
Our draft Strategic Plan explains our strategic objectives, our themes, and the way we will operate over the next five years.
Strategic Objectives
Objective 1: Increasing services available in Welsh
Objective 2: Promoting the use of Welsh medium services
Objective 3: Increasing opportunities for the wider use of Welsh
Specific themes
For 2025–30 we have three themes that will be a priority in order to achieve our strategic objectives and realise our vision:
Health and care
Being able to use Welsh when receiving health and care services is crucial, particularly as we are often in a position of weakness when we seek those services. We wish to see an increase in opportunities to use the Welsh language with the health and care sector in general, and with the charities working in the sector, including an emphasis on ensuring that people receive clinical care through the medium of Welsh.
The workplace
It is vital that Welsh speakers leaving school continue to use the language in their continuing education and in the workplace. The challenge is to maintain the Welsh language skills of our young people and turn speakers into long-term users of the language. A key part of ensuring this linguistic continuity is ensuring that people can work through the medium of Welsh on a daily basis. A focus on increasing the use of Welsh in the workplace has the potential to influence people’s perception of the importance of the language, on opportunities to gain confidence, and on wider use of Welsh in the community.
Children and young people
The young people learning Welsh today will be the ones using Welsh at work, in the community and when using services in the future. Their attitudes towards the Welsh language, and their practices in using the language now, will affect their future use of Welsh, and also the decisions they make about transferring the language to the next generation. We want to see all children, regardless of background, to feel that the Welsh language belongs to them, and that everyone has an equal opportunity to learn and use Welsh.
How will we achieve this?
Regulation
- Using our regulatory powers to ensure that public organisations act in accordance with their Welsh language duties, thereby ensuring an increase in the Welsh language services available to the people of Wales.
- Focus on improving how organisations promote their Welsh language services.
- Implement a proactive method of co-regulation focusing on strategically important areas such as strategies to promote and increase the use of the Welsh language within workplaces.
Promotion
- Encourage organisations in the private sector and the third sector to increase the services they provide in Welsh, and thereby ensure that there are more opportunities for people to use the Welsh language in social and voluntary activities, and when receiving important services.
- Ensure that businesses and charities raise awareness of their Welsh language services and encourage more people to use them.
Influence and communication
- Scrutinize policy and legislation in key areas such as education and skills, health and care, planning, housing and economic development.
- Publish policy reports on the position of the Welsh language in important policy areas.
- Contribute to evidence base about the Welsh language, exchange information, research and good practice in Wales and internationally.
- Conduct communication campaigns to draw attention to the opportunities to use the Welsh language and share good practice on how organisations plan the way they will provide Welsh language services to the public.